Shopping Chelsea in Five
July 3, 2009 by Rachael Shayne
Filed under Shopping in Five
Every month, we feature a different shop in town, asking five questions, including those questions you have always wondered but never dared to ask. This month’s target:
Chelsea, 935 Pearl St., Boulder, 303-447-3760, www.chelseabella.com
Chelsea is where the stylists go for their clients and for themselves, which is usually a good indication that it’s a treasure trove of good finds.
Owner Jessica Anderson and her crew know how to curate a beautiful mix of on-trend and classic style, mixed with personal attention. Sample well known, as well as up-and-coming designers. Spritz on some delectable perfume, And peruse unique jewelry at price points that run the gamut from affordable to seasonal investment splurge.
Clothes are a personal story, and Anderson enjoys getting to know every author.
1. Why did you open Chelsea?
Fashion is my passion, as they say. I made it not only my dream, but also my goal, by studying the industry and working in boutique settings in all capacities, from shop girl to multi-store manager. Then kismet struck: The space and fixtures became available, and the timing was right. Ninety days later in September 2000, my notebook filled with 10 years’ worth of dreams and ideas was put to the test when Chelsea’s doors opened for business.
2. What is your best customer like?
Since everyone who works at Chelsea has an enviable eye for detail and personal style, we really enjoy the clients who say, “Help me build an outfit.” That outfit could be from scratch, designed around jewelry or a piece the client brought in from her closet.
We like to understand someone’s needs, from both a style and a budget perspective, and then find the right mix to make them smile.
3. Who is your favorite designer?
Rebecca Taylor, even though it is tough to pick just one. Taylor’s sophisticated, feminine and detailed pieces keep me coming back every season. It’s important to know which brands’ cuts are right for your body and which designs match your taste so you have a reliable place to start when you want to find with something new.
4. The economy is tight these days. What two pieces should people look for this fall and winter?
There are two clear winners (but you should also know that Chelsea’s seasonal sales are in January and June).
One: A good pair of boots. They should not only look amazing on you and work with a variety of outfits, but they should also last at least five-plus years. Feel free to give the ladies at Chelsea the opportunity to create style vignettes for you when you’re considering a purchase. You’ll leave knowing how to get the maximum mileage out of that purchase.
Two: A sophisticated blouse. It can be worked into both casual and career ensembles, under jackets, vests and sweaters, and with pants and skirts and alone in warmer months.
5. Is Chelsea only for skinny, young women?
No way. We have customers ranging from just-out-of-college to just-retired, and we carry a full size run. If designers would get with the program and make larger sizes, we’d carry those too.
Shayne is a style coach. Need a fashion fix? Contact Shayne at rachael@rachaelshayne.com or www.rachaelshayne.com.
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