Common Threads in five

July 3, 2009 by  
Filed under Shopping in Five

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Every month, we feature a different shop in town, asking five questions: the do’s and don’ts; the superlative; the “Seinfeld” question everyone wonders but doesn’t dare ask; the so-what; and the heart.

Meet two vivacious and community-minded women who are passionate about recycled fashion, new styles, design school, a local mentoring program and, of course, shopping. Here’s the rundown on Common Threads owners Libby Alexander and Mae Martin’s modern approach to a consignment store.

1. The do’s and don’ts: What’s the best way to shop your store?

Don’t be in a hurry. Instead, plan to explore. Ask for help. Workers here know their inventory well and are happy to help you navigate the choices and even put together entire outfits. Plan to try everything on — no returns. If you can’t find what you’re looking for, let them know and they’ll call you if it comes in.

2. The superlative: What’s the most surprising thing you’ve sold or bought for the store?

It wasn’t only the items; it was also their delivery. As the Subaru hatchback approached, both Martin and Alexander expected the basics. They got a reminder not to judge a book by the cover. The client brought in a bounty of Louboutins and Manolos: 20-plus pairs in near-new condition.

3. The “Seinfeld” question: Why doesn’t your store smell like a vintage/consignment store?

After laughing, Martin and Alexander admit that they set out to make sure the store was bright and fresh in both approach — and smell. They are choosy when it comes to consignments and don’t accept things that are dirty or dusty because it contaminates the whole store. That, and Febreze.

4. The so what: Why is Common Threads different than other consignment stores?

More than an outlet for their ideas about recycled fashion, artisanal skills in the “creative lab” (where design workshops are held) and local jewelry designers, Common Threads is a place where Martin can ensure a safe and real work experience for the young adults at Aim House, a Boulder-based residential mentoring program. Common Threads is a community-minded, eco-conscious destination where your stylish spirit can have a little fun.

5. The heart: What inspires your own style?

The Aim House workers and the creative lab students. The earthy Martin and the chic Alexander are both equally inspired by their sense of making and owning color combinations, re-purposing pieces and coming up with creative approaches to outfits. They agree that this kind of inspiration is far superior to any glossy magazine spread.

— By Rachael Shayne, stylist, www.rachelshayne.com, rachel@rachelshayne.com

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